PPC Training in Delhi

In this internet age everyone wants to promote his services to expand business. There are two methods to advertise online business. First one is called unpaid promotion and second one is unpaid promotion. In technical words unpaid promotion is stands for SEO, by using several techniques we can optimize our website according to search engines like Google, Yahoo, MSN etc. Well optimized websites get top search engine ranking, this way we can promote website without paying to Google or other search engines. SEO technique takes 6 month to 1 year to get top in SERP (search engine ranking page) and to be remaining in top in SERP this unpaid promotion technique should be continue. Business owners can get this service by Hiring a SEO professional or SEO Company.

ppc course in delhiGoogle's PPC and SEO Advertisement

Paid promotion is something to get promoted instantly by paying money to Google or other search engines. This technique of business promotion is PPC advertising. PPC stands for Pay per click. For each click website owner pay money to Google. PPC technique takes 1 to 2 hours to get top in search engine result. So if someone wants to get online business enquiries instantly by using this PPC technique.

PPC training classesGoogle Adwords PPC Campaign

Our institute offering Google Adwords PPC training program to students by creating live campaigns. Institute PPC professionals will teach you creating campaigns, selecting keywords, bidding on keywords, creating ad groups and managing the campaigns.

PPC Training Course Fee : 10,000/-

Course Duration: 1 Month

Training Classes:

  • Monday to Friday (Regular - 1 Hour)
  • Saturday and Sunday (Weekend- 2 Hours)

PPC Training - Course

What is Google AdWords
  • Online Advertising - Intro
  • What is PPC (pay-per-click)
  • PPC Basics
  • Google search & content network
  • PPC Account structure
  • PPC Fundamental
  • Google AdWords usage
  • Cost
  • Timing
  • Flexibility
  • PPC Basic Terminology
  • About Keyword
  • Dealing with Cost-per-click
  • Understanding Clickthrough rate
  • About Impression
  • Concept of Landing page
  • Conversion
  • Conversion rate
  • Monitor Ad position
  • What is Quality score ?
  • SEO vs SEM
  • Google AdWords vs. Google Adsense
  • Benefits and features of AdWords
  • Adword Account
  • PPC Campaign
  • PPC Ad Group
  • AdWords Interface
  • Campaign management tab
  • My account tab
PPC Account Setup
  • Creating a Campaign
  • Language and location targeting
  • Targeting guidelines
  • Excluding locations
  • Writing creative ad
  • Editorial policies
  • Ad writing exercises
  • Creating best keyword list
  • Best practices
  • Match types
  • Broad, phrase, & exact, Negative keywords
  • Setting bids and budgets Daily budget Minimum & Maximum bids
  • Using the Traffic Estimator
  • Basic Adword settings
  • Setting start and end dates
  • Budget options
  • Delivery methods + Standard & Accelerated
  • Networks and Bidding
  • Choosing content
  • Dealing with Ad scheduling
  • Multiplying bids
  • Setting times of day to run Ads
  • Ad Serving Setting ads to “Optimize” or “Rotate”
PPC Advanced Features
  • Optimize PPC ad to increase traffic
  • Optimize ad to increase quality score
  • Optimize ad to increase landing page quality
  • Optimize ad for the Google network
  • Building and analyzing reports
  • Saving reports and report templates
  • Using the Traffic Estimator
  • Manual bidding Changing bids through “edit keyword settings”
  • Other Advertising methods like Image ads, Video ads, Local business ads, Mobile ads
Working with Google Analytics
  • Basic linking to AdWords
  • Google Analytics dashboard
  • Using All Traffic
  • Sources, and Site Usage
  • Tracking goal conversions
  • Tracking keyword performance
Best PPC Tools
  • Campaign Optimizer
  • Keyword Tool
  • Traffic Estimator
  • Ads Diagnostic Tool
  • Ads Preview Tool etc.
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